When the word SEO is mentioned, I can bet that some of the words that pop in your mind are content creation, links, web design, and their synonyms. Aside from all these complicated terms, it turns out that your logo can be a defining factor as to whether customers will buy from you. A study showed that colours affect the purchasing decision of a buyer by as much as 85%. This is why you need to seriously look at your logo since it could be driving customers away from you. So how do you make sure that your business logo is on your side? Here are some tips:
Simplicity is Key
When designing a logo, keep it simple. Avoid too many characters that could throw off your customers or even make them question your credibility. Also, remember to consider the brand your business represents as well as the type of clients you are targeting.
Use the Right Colours
When it comes to colours, do not use all of the rainbow. A maximum of four colours is enough; anything more is considered clutter, which is not good for business. If you still need some more convincing, look at the logos that multinational technology companies have. Most people prefer specific colours like blue, which is often associated with aspects like strength trust and even reliability. So, when choosing colours, make sure that you go for colours that appeal to these perceptions.
Creativity is Key
Just because your logo has to be simple does not mean that you should not infuse any element of creativity into it. By all means, be creative, and one way of doing this is by creating a logo with a double meaning. Another trick would be to adopt different colours as opposed to the one that your competitors are using. This will make you stand out from the crowd.