Today I want us to talk about your company logo. Have you ever thought that your company logo could influence the decision of your clients to buy from you? Did you know that your logo is a vital part of your branding strategy, and it affects how clients view your business? Well, if you have never given much thought, it is time to, because your logo could be working for you or against you. Here is some advice about how to make sure your company logo work will for you.
Avoid Unnecessary Details
When designing your logo, do not include company information as part of your logo. This makes the content inaccessible to search engines and affects your ranking. Also, when choosing colours, avoid using a lot of colours. Stick to four colours or less.
Optimise Your File Name
A little known fact is that naming your logo can improve your SERP ranking. When search engines crawl and read your file to try and determine your search results, they try to figure out how the image is related to your business. To maximize your SEO logo tactics, you need to not only name your logo as per your business name but also add a short description.
Have a Scalable Logo
As you design your logo, you need to make it scalable such that it can be viewed both on a desktop and via a mobile handset. Being mobile friendly is important since studies show approximately 60% of smartphone users used their mobile phone to conduct a purchase. This means that making your logo mobile friendly could be the difference between making a sale and driving a client away from your site.
Use schema.org Mark Up
Schema.org allows you to tell search engines where your logo is and which image you need set up as your business logo in search results. Using the mark up is a simple thing to do.