Did you know colour affects your website in many ways?
Colour is another important factor in web design – for example did you know each colour represents an emotion? See below to see what each colour represents and how colour can have an impact on your web design user experience:
Energy, Action: Desire, Passion
Adventure, risk, conversation, Friendship, forward thinking
Happiness and fun, optimism, affordable, confidence, communication, new ideas
Communication, trustworthy, Peace, Honesty, authority and wisdom
Color Purple/Violet conveys
Inspiration, thinkers, creativity, individual, subconscious
Communication, balance, success, trendy, elite, expensive
Love, compassion, nurturing, understanding, respect, positive, inspire
Illumination, forward thinking, modern, clear, strong, energy, wealth, expensive, class, corporate
Success, winners, wealth, expensive, elegance, value, quality, status
Innocence, clean, pure, stress free, moving on, clear, modern
Mystery, secretive, luxury, dark, power, control, unknown
We hope this gives you food for thought and choosing the right colour is key in your website design.